Building Bridges Between Brands
Empowering banks and businesses to delight their customers through strategic alliances, exclusive offers, and seamless reward experiences.
About TIE
TIE Alliances and Rewards is a leading alliance enabler, connecting businesses and brands to create rewarding experiences for their customers. We specialize in strategic partnerships, marketing solutions, and custom reward programs that drive customer engagement and loyalty.
Our team of experts works closely with banks, financial institutions, and corporate clients to design, implement, and manage partnerships that deliver exceptional value to all stakeholders.
"Building bridges between brands to create exceptional customer experiences."
- Our Mission
Our Services
We offer end-to-end solutions to execute and enhance your loyalty and marketing programs. Our expertise spans across multiple domains to create meaningful connections with your customers.
Alliances & Partnerships
Strategic TIE-ups with leading brands to enrich your value proposition – from co-branded offers to joint promotions.
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Marketing & Promotions
Integrated marketing campaigns, media acquisition, and social media strategies that amplify your reach and impact.
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Digital Solutions
Custom microsites and digital platforms for events, programs, and seamless reward redemptions.
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Rewards Catalog
Extensive catalog of gift vouchers, discounts, and experiences across Lifestyle, F&B, Wellness, and more.
Learn MoreHow We Work
Alliance Strategy & Planning
- Goal and outcome planning of the alliance program
- Mapping relevant partners by demographic, industry & region
- Explore reward models
- Final deliverables, project plan and stakeholder sign-offs
Partnership Development & Execution
- Onboarding new partners and offers
- Developing customized digital solutions
- Train & prepare operations and customer service teams
- Quality checks and program launch
Ongoing Management & Support
- Ensure data security
- Regular platform upgrades
- Booking and redemption management
- Periodic reporting & customer support
Our Alliance Partners
With over 50,000 partnerships across industries, we connect your brand with the perfect allies to create exceptional customer experiences.
E-Commerce
Retail
Food & Dining
Join Our Partner Network
Interested in becoming an alliance partner? Join our growing network and make your brand accessible to millions of customers through our loyalty programs.
Partner With UsReady to Transform Your Loyalty Strategy?
Let's create something amazing together. Our team of alliance experts is ready to help you craft reward programs that drive engagement and loyalty.