TIE
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Building bridges between brands...
Building bridges between brands...
Every alliance has a story — ours begins with people, passion and purpose.
At TIE – Alliances & Rewards, our mission is to bridge the gap between businesses and create rewarding experiences for their customers. We enable banks, corporates, and merchants to collaborate in delivering top-notch offers, thereby building loyalty and enhancing brand value for all stakeholders.
We believe that effective collaborations can propel businesses to new heights. Our team operates at the intersection of marketing and technology, helping clients across industries deliver exceptional offers and experiences to their end-users.
"We believe in turning ideas into impact and connections into lasting success stories."
- Founder & CEO
Founded as Totally Insane Entertainment (TIE), we began by managing high-profile corporate and lifestyle events. The success of these events and the relationships we built along the way revealed a greater opportunity – to connect brands and create enduring value beyond events.
We transitioned from an events specialist to a strategic alliances hub, forging partnerships between banks, fintechs, retailers, and service providers. This metamorphosis was driven by our core belief that effective collaborations can propel businesses to new heights.
Today, TIE Alliances & Rewards has built over 50,000 partnerships and become a trusted partner for leading financial institutions and brands. We continue to expand our alliance network, introducing innovative reward solutions and technology platforms to enhance customer engagement and loyalty.
"To become the leading alliance enabler globally, redefining how businesses collaborate to delight customers."
We uphold honesty and transparency in every partnership we form.
We constantly seek creative ways to add value – be it a novel campaign idea or a new technology to enhance rewards delivery.
Teamwork is in our name and nature – both internally and in how we unite clients and partners.
End-users' joy is our success metric; we design alliances that ultimately enrich people's lives.
Meet the passionate experts leading our mission to build bridges between brands. Our team combines decades of experience in partnerships, marketing, and technology.
Founder & CEO
Rajesh brings more than 12 years of expertise in strategic alliances and offer activation. Since 2013, he has built high-impact partnerships and driven innovation in the loyalty sector. In 2018, he founded his company to redefine the alliances landscape and enhance the value of partnerships.
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Co-Founder & COO
With over a decade of experience in building strategic partnerships, Ruchi is assertive and proactive in creating collaborations that deliver value for clients and partners alike. She has been part of the alliances ecosystem since 2015 and joined Rajesh in 2018 to lead and manage key partnership initiatives.
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Co-Founder & Director
With 29 years of experience, Richard Andrew has built businesses and brands across diverse industries. He joined TIE in 2022 as a Director and supporting the organization’s vision.
LinkedInInterested in joining our team? Check out ourcurrent openings.
A journey of building partnerships and creating exceptional customer experiences
We began our journey as an event management company, organizing corporate events and lifestyle experiences, while building early partnerships with ICICI and DBS Bank.
We secure our first major banking client, creating exclusive offers program for their premium cardholders.
Successfully navigated the challenges of the pandemic, Fostering team collaboration and building a resilient organisational culture.
Our portfolio grows to include 25+ FinTech Clients and 50,000+ merchant partnerships across India.
Launch of our API framework, enabling seamless integration with client systems for real-time offers and rewards.
Extended our reach to international markets, unlocking new opportunities.Driving strategic alliances that foster growth and lasting partnerships.
Achieved ISO certification, crossed 50,000 partnerships, and expanded to Southeast Asian markets as a leading platform creator.
Join our team or explore how we can help your business create exceptional customer experiences.